F5 Showcases Software Defined Application Services™ at VMworld 2014

Published August 21, 2014


Nathan Misner
Sr. Director of Global Communications
F5 Networks
(206) 272-7494

Holly Lancaster
WE Communications
(415) 547-7054

F5 pairs up with VMware to highlight the customer value of combined technologies during breakout sessions and unique demos

SEATTLE – F5 Networks (NASDAQ: FFIV) announced today it will be participating in a number of activities at the upcoming VMworldconference, taking place August 24–28 at the Moscone Center in San Francisco. The company’s presence at the event will center on the ways the F5 Synthesis™ architecture and agile application services complement VMware’s vision for the software-defined data center (SDDC). In line with customers’ aims to transform traditional IT infrastructures into SDDCs, F5 will showcase interoperable solutions around technologies such as End User Computing, network virtualization, data center and cloud management, and VMware vCloud® Air™ hybrid cloud platform(previously VMware vCloud® Hybrid Service™) during dedicated breakout sessions.

F5 Activities at VMworld

This year, VMware will be cohosting three of F5’s four breakout sessions. These will illustrate the seamless integrations that are possible when organizations deploy VMware and F5 technologies in concert. Please note: VMworld 2014 breakout session locations will be listed in the conference program and available onsite to attendees. Specific sessions at VMworld include:

Simplify Access Control with F5 and AirWatch for Enterprise Mobility Management
Speakers: Jay Kelley, Senior Product Marketing Manager at F5; Andrew Berenato, Business Development and Strategic Alliances for AirWatch by VMware
Monday, August 25, 1 p.m. PT
Hashtag: #EUC3039

SDDC: From Packets to People: End-to-End Automation and Orchestration of Apps, Ops, and Infrastructure
Speakers: Kent Munson, Principal Solution Engineer at F5; Becky Smith, Product Line Manager at VMware
Monday, August 25, 3:30 p.m.
Hashtag: #NET3020

Providing Automated Failover and Reliable Business Continuity with F5 and VMware vCloud Air
Speakers: Matthew Quill, Principal Solutions Engineer at F5; Yatin Chalke, Senior Product Manager of vCloud Air at VMware
Tuesday, August 26, 2:30 p.m.
Hashtag: #HBC3025

Project Leapfrog: How F5 and VMware Combined Forces in End User Computing to Beat out the Competition
Speaker: Paul Pindell, Solution Architect at F5
Thursday, August 28, 12 p.m.
Hashtag: #EUC2520

“VMworld provides an ideal environment to emphasize our collaboration with VMware and demonstrate the additional value offered to mutual customers,” said Calvin Rowland, VP of Business Development at F5. “Tight interoperability between F5 and VMware offerings places our solutions at the forefront of an evolving industry. The companies’ technologies promote production-ready, secure, and open L2–7 services that accelerate application deployment, reduce operations costs, and strengthen security for customers.”

F5 is a VMworld 2014 platinum sponsor, which is available to select VMware partners by invitation only. F5 will also be giving demos and conducting additional activities throughout the entire event at booth #1621, with special focus given to these topics: End User Computing, SDDCs, Software Defined Application Services™, VMware NSX™, VMware vCloud Air, VMware® vCenter™ Orchestrator™, and VMware vCloud® Automation Center™.

F5 will also be tweeting from the event via its corporate handle, @f5networks, and engaged with the official VMworld hashtag, #VMworld.

About F5

F5 (NASDAQ: FFIV) makes apps go faster, smarter, and safer for the world’s largest businesses, service providers, governments, and consumer brands. F5 delivers cloud and security solutions that enable organizations to embrace the application infrastructure they choose without sacrificing speed and control. For more information, go to You can also follow @f5networks on Twitter or visit us on LinkedIn and Facebook for more information about F5, its partners, and technologies.

F5 is a trademark or service mark of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.

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