F5 Bolsters Sales Organization with New Hires

Published March 23, 2016


Nathan Misner
Sr. Director of Global Communications
F5 Networks
(206) 272-7494

Holly Lancaster
WE Communications
(415) 547-7054

Company welcomes heads of North America Sales and Worldwide Channels teams to target growth in cloud and security business

F5 Networks (NASDAQ: FFIV) today announced additions to its sales leadership team with the hires of Peter Brant, SVP of North America Sales, and David Helfer, VP of Worldwide Channels. Brant and Helfer join a growing sales organization providing targeted solutions, training, and services to customers and channel partners across all segments of application services, particularly in priority focus areas such as security and cloud.

“We welcome Pete and David, two well-known and highly respected global sales executives, to the F5 team,” said John DiLullo, EVP of Worldwide Sales at F5. “Their deep understanding of the security and cloud markets and their experience with traditional and emerging channels make them uniquely qualified to help F5 supercharge our sales efforts. The F5 innovation engine continues to produce powerful application delivery, traffic management, and security solutions for our customers, and with David and Pete at the helm of these two critical markets, I have full confidence that our customers and channels will be very well served.”

Peter Brant, SVP of North America Sales

Brant brings more than 20 years of experience in technology and security sales to his role at F5, along with an extensive background in developing strategic channel and partnership programs. Most recently, he served as head of Americas sales at Fortinet, where he led a team of more than 800 sales, channel, and engineering professionals. Prior to Fortinet, Brant held senior sales and management positions at Breach Security, AdmitOne, and SonicWALL. At F5, he is responsible for the ongoing development and execution of go-to-market strategies and day-to-day operations for all North America Sales. Brant is based in the company’s Seattle headquarters, reporting to John DiLullo.

David Helfer, VP of Worldwide Channels

Helfer brings extensive experience in global channels and sales operations to F5. He joins F5 from the cybersecurity company, Lookout, where he served as VP of Worldwide Channels and managed direct sales for the Asia Pacific region. Prior to Lookout, he held a number of senior positions at Juniper Networks, including VP of Worldwide Channels and Commercial Sales, and previous leadership roles focused on OEM sales, the Americas region, and partner/alliance sales in EMEA (Europe, the Middle East, and Africa). At F5, Helfer is responsible for global channel strategies, partner engagement, and the expansion of channels operations capabilities worldwide. He is based in the San Francisco Bay Area, reporting to John DiLullo.



About F5

F5 (NASDAQ: FFIV) makes apps go faster, smarter, and safer for the world’s largest businesses, service providers, governments, and consumer brands. F5 delivers cloud and security solutions that enable organizations to embrace the application infrastructure they choose without sacrificing speed and control. For more information, go to You can also follow @f5networks on Twitter or visit us on LinkedIn and Facebook for more information about F5, its partners, and technologies.

F5 is a trademark or service mark of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.

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