Campaign empowers C-suite audiences with thought-provoking content at WeMakeAppsGo.com
SEATTLE – F5 Networks (NASDAQ: FFIV) today launched a global brand campaign across an array of channels. The “We Make Apps Go: Faster. Smarter. Safer.” campaign takes a content-first approach to reach C-level technology decision makers globally. The campaign’s content was created to be thought-provoking, while driving engagement and consideration of the complex benefits and risks inherent in digital transformation. This effort represents a strategic shift for F5, which historically has marketed more toward technical audiences and specifically, network architects.
“With most of today’s businesses in the midst of a technology-driven transformation, one thing remains constant: reliance on applications to operate their businesses and meet customer demands,” said Ben Gibson, Chief Marketing Officer of F5. “The goal of the We Make Apps Go campaign is to break category conventions, both visually and verbally, to reach C-level IT with fresh content—at the right altitude—that will educate, entertain, and inspire.”
WeMakeAppsGo.com launched with a wealth of content focused on apps and the business of making them faster, smarter, and safer. The content hub is supported by a multi-million dollar budget consisting of paid online media and content marketing syndication across major business publishers and networks. In addition, the campaign will feature print advertising, out-of-home advertising at events throughout the year, and social media marketing on LinkedIn and Twitter. Among other locations, F5 targeted media buys in Singapore’s heavily trafficked Changi Airport and in San Francisco during RSA 2017, one of the largest information security events in the world. While the campaign is driven from the company’s Seattle headquarters, content and execution will be localized in key markets around the world.
The strategy, creative and media planning and buying for the campaign were driven by Seattle-based agency POP.
“We Make Apps Go delivers content that fosters deep engagement with F5’s C-suite customers,” said David Hayes, client partner at POP. “With the campaign’s content taking many forms, including articles, videos, infographics, podcasts, to name a few, materials are ready to help rather than sell; ready to teach rather than preach; and ready to perform rather than promise.”
To learn more about how F5 is making apps go faster, smarter, and safer, visit: www.WeMakeAppsGo.com
POP is an agency that makes things happen by relentlessly identifying and ruthlessly evaluating emerging trends and technologies. Our obsession with quality and craft, aesthetics and engineering, and a collaborative, consultative approach, has enabled our work to make a lasting impact on our clients’ businesses. Headquartered in Seattle, with an office in San José, Costa Rica, POP’s clients include Starbucks, Pokémon, Target, Microsoft and Major League Soccer. For more information, visit: www.wearepop.com.
F5 (NASDAQ: FFIV) makes apps go faster, smarter, and safer for the world’s largest businesses, service providers, governments, and consumer brands. F5 delivers cloud and security solutions that enable organizations to embrace the application infrastructure they choose without sacrificing speed and control. For more information, go to f5.com. You can also follow @f5networks on Twitter or visit us on LinkedIn and Facebook for more information about F5, its partners, and technologies.
F5 is a trademark or service mark of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.
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